SafeTruth
BIG DATA BLOCKCHAIN CUSTOMER EXPERIENCE CYBERSECURITY DIGITAL TRANSFORMATION IDENTITY THEFT SAAS SOLUTION SECURITY APIIllicit trade in fake goods is a major challenge in an innovation-driven global economy. It has a negative impact on the sales and profits of affected firms, as well as broader adverse effects on the economy, public health, safety, and security. Trade in counterfeit and pirated goods is a very dynamic and constantly changing phenomenon and continuous measurement efforts are needed to monitor this risk and to try to solve this massive problem.
SafeTruth goal is to enhance brand value by tracing movements of products and profiling the supply chain’s stakeholders.
In addition, it wants to give guarantees to dealers thanks to fast- track recognition system and agile inventory management and also transmit safety to the end-user through transparency of information.
Each product is equipped with a unique NFC tag that acts as a digital identifier, providing a bridge between the physical product and its digital representation. The tag is securely associated with each item during the manufacturing process. To enhance transparency and traceability, each product's digital identity is recorded on the Ethereum blockchain (or a similar blockchain platform). This blockchain integration serves as an immutable ledger, capturing essential information about the product.
Utilizing a dedicated application or a no-app-required solution (app clip), customers can easily authenticate their products. Upon receiving a product, customers can verify its authenticity by simply placing their smartphone close to the NFC tag.
