Balancing ads personalization and user privacy
Use Case
AI Application
08/02/2024 | 15h40 - 16h05 | Applications Stage
Information
- With Apple and Google contributing to make changes via their browsers and operating systems, and with the evolving privacy regulatory landscape, it’s important to acknowledge that digital advertising must become less reliant on individual third party data, and be more privacy safe. Personalization in marketing is the best possible experience for people and business.
- In this talk we would like to share the challenges unique to conversion prediction, practical lessons, the evolving privacy landscape, on how it impacts the advertising business in general, general strategies of making the data usage privacy safe, and show how personalization can still remain effective as the industry evolves to become less reliant on the individual third party data, through innovations in modeling and data handling techniques.
