Exploring marketing hyper-personalization with Gen AI
Use Case
AI Application
2024-02-08 | 11:15 AM - 11:40 AM | Applications Stage
Information
- L’Oréal new mission is to deliver “Beauty For Each”, highlighting the very personal aspect of each person’s desire and aspirations when it comes to Beauty ;
- “Tech” is able to deliver this personalization notably with AI. The journey started a long time ago with media initiatives, working on precision marketing ;
- It continued with Metaverse and Web3 and now Generative AI ;
- We are exploring the field with ethics and responsibility in mind and we will dive into some examples of our policies. Numerous challenges still need to be solved.
- Still, augmenting Content creation is the first area where Gen AI has an obvious impact. Example with some brands case study.
- We are also introducing Beauty Genius your personal Beauty Advisor to help democratize personalized beauty services
- And we are exploring consumer care augmentation via Generative AI ;
- In a nutshell the session will focus on sharing an exploration of AI applications in marketing starting from the purpose to concrete use cases.
